Majestic Wines opened its new store in Summertown in early 2019, providing customers with a wide selection of wines, wine tasting facilities and expert advice.
The new branch needed to be refurbished in order to create a contemporary, modern feel, particularly in a premium location in North Oxford. The previous lighting system in the building used traditional fittings, which were identified as detractors to the overall aesthetic of the store.
Tamlite Lighting were specified to deliver a high-quality lighting system, highlighting key products in store and enhancing the customer experience.
Enhanced Retail Lighting
Store aesthetics was the top priority for Majestic Wines. With a vibrant mix of colours and tones within the signage, combined with the naturally varied colours of the products on display, delivering luminaires with a high colour rendering index (CRI) was key.
Tamlite downlights were installed, accentuating the products on display, and creating a visually pleasing aesthetic for customers to enjoy. With its wine tasting bar, the aim of the store is to encourage customers to remain in store for some time, so it was important that the lighting provided a comfortable experience, encouraging visitors to return.
The lighting design specified downlights in the centre of the shop, over the products themselves, with additional luminaires around the aisles. This ensured that bottles were illuminated from the top and side, enhancing their aesthetics and making them more appealing to customers. The high CRI of the downlights ensures that products are shown in their true colours, enhancing the crisp whites and deep reds of the wine bottles.Read more.
In order to achieve significant long term energy savings, outweighing the initial costs of the lighting project, Majestic Wines were encouraged to select Tamlite LED luminaires. Ian Brown, Building Surveyor at Oanek Building Consultants, commented, “Tamlite provides a useful design and calculation service, which we would transpose into the specification. The new fittings will provide a return on investment within 4 years.”
To further increase energy savings, PIR sensors were installed for the staff areas, ensuring that the lighting is only used when required. As the staff areas may be out of use for long periods during the day, it’s important that the lighting is not in use, in order to reduce energy consumption.
In retail stores, customers tend to be unfamiliar with their surroundings. As a result, in the event of an emergency or loss of mains power, it is crucial that visitors are able to quickly identify escape routes in order to exit the building safely.
Tamlite supplied emergency downlights and exit signs, highlighting to customers and staff the quickest route out of the store.
Further Majestic Wines Projects
Given the success of Tamlite's fit-out of the Summertown store, Tamlite were commissioned once again for the new Majestic Wines branch in Beckenham, one of several locations opened in 2020.
A range of Tamlite downlights were installed in the customer-facing spaces, accentuating the visual appeal of the store and products – creating an enhanced customer experience in order to boost sales.
All Tamlite Sales Engineers are LIA certified, and our Lighting Design team have 100 combined years of experience in lighting design. As members of RELUX, they are able to design bespoke project solutions.
If you have specific lighting requirements in your retail store, see how our Technical Lighting Team can help you.